E-courses
E-courses are much like ebooks, except that they keep your subscribers anticipating the next part. They are sent to them in series at varying intervals. This is easily possible through an autoresponder. This is feasible when you want to maintain steady contact with your users. Ecourses can be of any frequency. They are easy to put together. Once you decide on the topic you can write your own ecourse or outsource the work.
How To Organize
You would want to organize a week’s worth of daily material to keep the flow. Suppose you are sending out an e-course on say, how to build lists. Each issue must have the link to your website or autoresponder and also give your subscribers the option to unsubscribe. If they are not interested, there is no point continuing to send them content. At some point they may report you as a spammer and that’s an unpleasant situation. It would be a good idea to begin every issue on a personalized note, introduce that specific part and end it with the title of the next issue. Sending one part every two days will give your user time to go through the content.
When The Course Comes To An End
At the end of the course, you can ask them to recommend other users to you, if they enjoyed what they read, so that it can grow your list. But why would they do that? What’s in it for them? Tell them that they have a chance at winning a special giveaway – mention what it is – and then ask them to forward it to three people for a chance to win it. This is also a good time to give them a special introductory offer to encourage them to take action toward purchasing your product. Don’t forget to ask them for feedback regarding the ecourse.

Another Garyshack Blog.